Is TikTok’s honeymoon over? | Cellular Dev Memo by Eric Seufert


Final month, Brendan Carr, the senior Republican on the Federal Communications Fee (FCC), revealed a letter addressed to each Apple and Google requesting that these corporations take away TikTok from their respective app shops. And simply final week, members of the Senate Intelligence Committee despatched a letter to FTC Chair Lina Khan, requesting that the FTC “instantly provoke a Part 5 investigation on the idea of obvious deception by TikTok.” Each of those letters have been catalyzed by reporting from Buzzfeed final month that alleges that China-based workers of ByteDance, the Chinese language firm that owns TikTok, repeatedly accessed personal knowledge about US-based TikTok customers by at the very least January 2022. These allegations run counter to TikTok’s claims that every one knowledge emitted by US-based customers is saved within the US and never accessible by ByteDance’s workers in China.

From Commissioner Carr’s letter to Apple and Google:

Statistics present that TikTok has been downloaded within the U.S. from the Apple App Retailer and the Google Play Retailer almost 19 million occasions within the first quarter of this 12 months alone. It’s clear that TikTok poses an unacceptable nationwide safety threat as a result of its intensive knowledge harvesting being mixed with Beijing’s apparently unchecked entry to that delicate knowledge. However it is usually clear that TikTok’s sample of conduct and misrepresentations concerning the unfettered entry that individuals in Beijing should delicate U.S. consumer data- simply a few of which is detailed below- places it out of compliance with the insurance policies that each of your corporations require each app to stick to as a situation of remaining out there in your app shops. Due to this fact, I’m requesting that you just apply the plain textual content of your app retailer insurance policies to TikTok and take away it out of your app shops for failure to abide by these phrases.

This isn’t the primary time that TikTok has confronted being banned within the US. In September 2020, after President Trump issued an government order threatening TikTok with a ban if its US enterprise didn’t discover new home possession inside 45 days, the US Division of Commerce banned TikTok from US app shops. That ban was blocked by a federal choose in December 2020, and the Biden administration subsequently issued an government order that reversed Trump’s ban whereas instigating a broad overview of the information observe of foreign-owned apps. This Wikipedia web page gives a useful chronology of the occasions within the saga.

TikTok represents a thorny dilemma to US regulators as results of that misadventure, however for different causes, as nicely. In August of final 12 months, the FTC re-filed an antitrust swimsuit towards Meta (then Fb) after its unique swimsuit was thrown out by the presiding choose as a result of, within the phrases of the choose, it “didn’t plausibly set up…that Fb has monopoly energy available in the market for Private Social Networking” (I cowl the unique swimsuit on this article). The re-filed swimsuit goes to nice lengths to characterize TikTok as a “content material broadcasting and consumption service,” which it deems to be separate and distinct sufficient from the class of service to which Fb belongs, the Private Social Community (PSN), such that TikTok’s meteoric progress can’t be used to query Meta’s alleged monopoly energy there.

However the Fb app of 2022 is markedly distinct from the Fb app of 2021 — now, it seems far more like TikTok, as I cowl in this piece on Meta’s pivot to an open graph (what it phrases a “discovery engine”). If it ever did, the logical legerdemain deployed by the FTC to differentiate the market wherein the Fb app operates from the market wherein TikTok operates now not applies: Meta has very decidedly migrated to TikTok’s operational territory.

Because the TikTok ban spectacle simmered in September 2020, in The suitable factor for the unsuitable causes, I wrote:

Both method, it’s reckless. If these guidelines are to be conjured and these boundaries are to be delimited, then these issues needs to be executed systematically and with a sober sense of import. The dizzying volatility and capriciousness that has animated this whole episode is a scandal. The result of this second will outline the American business surroundings, particularly because it considerations the know-how sector, going ahead: it must be constructed thoughtfully and with a way of seriousness, with out the darkish shadow of venality and inside dealing that the Oracle deal casts.

Your entire clumsy historical past of presidency scrutiny of TikTok’s US operations emits a tinge of the earlier administration, which is doubtlessly the explanation that it has escaped critical overview since Trump left workplace. However that will have to alter: whereas the FCC doesn’t have authority to compel Apple and Google to ban the TikTok app, nearer evaluation could also be inevitable given the allegations leveled within the Buzzfeed article and subsequent responses from members of Congress. It’s value noting: TikTok states that every one knowledge for US customers will probably be moved to home Oracle programs in some unspecified time in the future, stopping entry from China-based ByteDance workers.

The US is hardly alone in questioning TikTok’s practices: India banned the app final 12 months, claiming that it and different Chinese language-owned properties are “prejudicial to sovereignty and integrity of India, defence of India, safety of state and public order.” And simply this week, following warnings from a number of European privateness regulators, TikTok introduced that it could not introduce a deliberate privateness coverage change in Europe that may forego the gathering of consumer consent for focused promoting.

Given the demographic composition of TikTok’s consumer base — in keeping with eMarketer, simply over 44% of TikTok’s US customers are beneath the age of 25, in comparison with simply 16% for Fb — and contemplating the velocity at which it’s rising income, which is projected to succeed in $12BN this 12 months, it’s potential that TikTok’s honeymoon, from a regulatory scrutiny standpoint, is coming to an finish.

Picture by Franck on Unsplash



Leave a Comment