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The App Retailer supplies a wealth of instruments, sources, and options you should use to assist folks uncover and have interaction along with your app or recreation. Take a look at just a few of the most recent movies we have put collectively that will help you get essentially the most out of your App Retailer product pages, in-app occasions, and subscriptions.
Discover in-app occasions
In-app occasions are well timed occasions inside apps and video games corresponding to recreation competitions, film premieres, live-streamed experiences, and extra. On iOS 15 and iPadOS 15 and later, in-app occasions seem in your App Retailer product web page, in search outcomes, and in editorially curated choices and personalised suggestions. This might help you encourage new folks to obtain your app, maintain present customers , or convey again individuals who haven’t engaged along with your app not too long ago.
Be taught extra in regards to the in-app occasions characteristic and get suggestions, ideas, and greatest practices for serving to folks uncover content material or occasions inside your app.

Get began with in-app occasions
Create customized product pages
Do you know you possibly can create further variations of your App Retailer product web page on iOS and iPadOS 15? With customized product pages, you possibly can showcase completely different options or content material inside your app. For instance, you may spotlight a selected sport, character, present, or gameplay characteristic and even seasonal or culturally related content material. Every customized product web page can embody screenshots, promotional textual content, and app previews which might be completely different from these in your default product web page. You share every customized product web page with completely different audiences by way of distinctive URLs.
Uncover how one can arrange customized product pages in App Retailer Join and measure their efficiency in App Analytics in addition to methods for achievement.

Get began with customized product pages
Customized Product Pages Overview
Optimize your product web page
With product web page optimization, you possibly can check completely different parts of your App Retailer product web page to grasp which resonate with folks most. Alternate variations of your product web page, referred to as “remedies” in App Retailer Join, are proven to a proportion of individuals on iOS 15 and iPadOS 15 or later, who’re chosen at random. You possibly can view and examine how every remedy performs towards your unique product web page and use this perception to optimize your product web page, together with making use of the weather of a greater performing remedy to your product web page.
Learn the way you should use product web page optimization to make your App Retailer product web page much more related and efficient. You’ll additionally study extra in regards to the setup course of in App Retailer Join; methods to check completely different app icons, screenshots, and app previews; and testing methods that will help you get began.

Get began with product web page optimization
Product Web page Optimization Overview
Uncover customized supply codes for subscriptions
Provide codes might help you purchase, retain, and win again subscribers by offering an auto-renewable subscription at a reduction or totally free for a restricted time. You possibly can create two sorts of supply codes — one-time-use codes and customized codes — and distribute them by way of on-line or offline channels.
Study supply codes for subscriptions, together with the most recent enhancements to supply codes, methods to arrange customized supply code campaigns, implementation ideas, greatest practices, and extra. We’ll additionally evaluation how can complement your present supply codes campaigns with customized codes to offer much more flexibility to amass and retain subscribers.

Get began with customized supply codes
Optimize subscriptions for achievement
Seeking to optimize your app’s subscription technique? Begin right here and discover subscriber acquisition methods, implementation greatest practices, and methods to combine these processes into your app for achievement.

Optimize subscriptions for achievement: acquisition
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