Tag: Tactics

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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Software-as-a-Service (SaaS) marketers are among the world’s most talented. They need to be. The pressure to acquire and retain users is high—to put it mildly. And when you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. After all, SaaS has a unique…
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12/05/2019 0

11 Paid Search Tactics that Drive Quality Inbound Calls

Pay-per-click is an effective way to get your most valuable customers on the phone. Calls convert at 10x the rate of clicks, so it’s a potential goldmine for companies that can connect with the right customers on the phone. But … read more » Read more at Digital Marketing Depot Digital Marketing Depot

26/01/2019 0

Paid Search Tactics That Drive Quality Inbound Calls

Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In fact, 70% of consumers now call directly from mobile search, and BIA/Kelsey expects mobile calls … read more » Read more at Digital Marketing Depot Digital Marketing Depot

17/10/2018 0

SEO "Dinosaur" Tactics That You Should Retire – Whiteboard Friday

Posted by randfish It’s tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week’s Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving…
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09/09/2018 0

Voice Marketing Tactics: There’s Only 100k Searches a Month Up For Grabs Anyway

I was recently preparing a presentation and came across a presentation I gave to a small meetup in London in 2013. While there were only 100 or so people in the live audience that day, the presentation has now probably been seen by a hundred thousand people – between Slideshare, a video of a webinar…
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21/06/2018 0

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz’s own Russ Jones covers four essential success tactics…
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19/05/2018 0

How to Increase Calls from Paid Search: 10 Guaranteed Tactics

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click … read more » Read more at Digital Marketing Depot Digital Marketing Depot

25/02/2018 0

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