Tag: Strategy

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Using STAT for Content Strategy – Whiteboard Friday

Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we warmly welcome Dana DiTomaso…
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10/02/2019 0

How to Implement a National Tracking Strategy

Posted by TheMozTeam Google is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country. Not only is this…
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20/01/2019 0

Brick by Brick: Building a Google Ads Strategy for Construction Clients

Lorraine Cline is no stranger to hard work. Lorraine is the proud founder of Cline Design, LLC, a 30-year old advertising, marketing, and creative agency which specializes in website design, content creation, SEO, paid search, and social media services. The New Hampshire-based agency delivers strategic marketing plans to midsized commercial construction companies. Lorraine has a…
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02/01/2019 0

How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy?

Google’s advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they’re talking about, don’t they? Well, that’s pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it’s understandable that…
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03/10/2018 0

🔥 5 Reasons Why You Should Use Emojis in Your SEO & PPC Strategy 😉👌😎

Emojis are back! There’s been quite some fuss around Google’s decision to support emojis. They were disabled by Google in 2015, only to be revived one year later: Google said it would show emojis where relevant, useful and fun.   Since these types of characters are becoming so popular, we wanted to know if they…
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05/09/2018 0

Using Voice Search to Transform Your Local Search Strategy

Are you ready for the voice search revolution? Nearly 25 million smart speakers (think Siri, Alexa or Google Home) were sold last year, and comScore predicts that half of all searches will be voice searches by 2020. When it comes … read more » Read more at Digital Marketing Depot Digital Marketing Depot


29/08/2018 0

Building an SEO Strategy that Helps and Heals – Insights from Johns Hopkins

Matt Bailey is the Senior Online Search Marketing Specialist for Johns Hopkins Medical Institute, a global health enterprise and one of the top healthcare systems in the United States. He shared Johns Hopkins’ continuing SEO and content success story (of which he was a primary architect), and gave us some key insights into and observations…
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23/08/2018 0

Localization Strategy for Content Localization & Marketing

If you want to go global with your digital marketing, you’re going to need a localization strategy. And chances are, you and your team are gearing up for the jump — almost two-thirds of global marketers have plans to expand into new countries in the next five years. Taking over the world is a big ask…
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22/06/2018 0

7 Channels for a Killer Video Distribution Strategy

Hosting video content on your site is important, but let’s face it: that’s not where most of your customers hang out. That’s why your online video distribution strategy matters so much; you’ll get the most ROI by creating content your customers will love, and adapting that content for the channels they choose. So we asked…
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15/06/2018 0

10 Content Marketing Trends That Will Affect Your SEO Strategy

  The content marketing industry is continuing to evolve, and the trends that appear mingle with other faces of the marketing. SEO is an important asset and facet of the marketing domain. SEO and content marketing should always be best friends, one should not live without the other.    That’s how we come to the idea…
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12/06/2018 0

Product List

Loading the page…   Share 1 2   Share Free SEO Software Want to rank highly in Google? Try traffic Travis, free SEO software Traffic Travis is a software designed to help online businesses boost their website traffic. It is an all-in-one tool for search engine optimization, pay-per-click monitoring and general market research. Visit Website…
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