Tag: Paid

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9 Tips to Integrate Organic, Paid, and Content – Whiteboard Friday

Posted by HeatherPhysioc Search can’t live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of effort, from untangling communication to cross-training to getting buy-in from everyone involved. What’s a search marketer to do? If you missed her…
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28/07/2019 0

AI and Digital Paid Media: Are PPC Managers Being Replaced?

Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve got to research, set up, manage and optimize … read more » Read more at Digital Marketing Depot Digital Marketing Depot


24/07/2019 0

11 Paid Search Tactics that Drive Quality Inbound Calls

Pay-per-click is an effective way to get your most valuable customers on the phone. Calls convert at 10x the rate of clicks, so it’s a potential goldmine for companies that can connect with the right customers on the phone. But … read more » Read more at Digital Marketing Depot Digital Marketing Depot


26/01/2019 0

Paid Search Tactics That Drive Quality Inbound Calls

Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In fact, 70% of consumers now call directly from mobile search, and BIA/Kelsey expects mobile calls … read more » Read more at Digital Marketing Depot Digital Marketing Depot


17/10/2018 0

Google Testing Large Product Knowledge Panel With Paid & Organic Features

Google is testing a new large product based knowledge panel in their search results.  This new style is a cross between a product knowledge panel and a Product Listing Ad, something they first began testing several years ago, with a combination of both paid and organic search features included. Dr. Pete Meyers from Moz spotted…
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29/06/2018 0

Paid Search Conquesting: How to Squash Competitors Without Starting a War

Paid Search Conquesting: How to Squash Competitors Without Starting a War Kristina Simonson Last updated: June 12, 2018 Paid Search Marketing Paid search conquesting has always been a controversial topic in the pay-per-click world. This is because the tactic is notorious for starting bidding wars. During a bidding war, both parties can be negatively impacted…
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13/06/2018 0

Paid Search Benchmark 2018

This report from Adthena benchmarks ad spend and performance in search, across the broad spectrum of industries and advertisers which invest in search advertising. The benchmark encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million … read more » Read more at Digital Marketing Depot Digital Marketing Depot


05/06/2018 0

The New Digital Marketing Strategy: Paid Strategy Using Organic Insights

Digital marketing strategy is something that has long been divided into distinct, entirely separate silos. They can differ from organization to organization, but the biggest schism of all in digital marketing strategy is between paid and organic search. Many marketers specialize in one or the other. SEOs and content marketers are on the organic side,…
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01/06/2018 0

Google’s “More Results” Test Could Spell Drastic Change in Paid Search

Reports started coming in a couple weeks ago that Google was undertaking a new beta test: replacing the “next” button at the bottom of mobile search results pages in favor of a “more results” button—which, when clicked, would load more results on that same page, as opposed to hopping to a new page. These early…
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18/04/2018 0

Google’s “More Results” Test Could Spell Drastic Change in Paid Search

Reports started coming in a couple weeks ago that Google was undertaking a new beta test: replacing the “next” button at the bottom of mobile search results pages in favor of a “more results” button—which, when clicked, would load more results on that same page, as opposed to hopping to a new page. These early…
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17/04/2018 0

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