Tag: Metrics

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Visualizing Speed Metrics to Improve SEO, UX, & Revenue – Whiteboard Friday

Posted by sam.marsden We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today’s…
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13/05/2019 0

Page Speed Optimization: Metrics, Tools, and How to Improve

Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? In this week’s edition of Whiteboard Friday, Britney Muller goes over…
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04/02/2019 0

Interviewing Google’s John Mueller at SearchLove: domain authority metrics, sub-domains vs. sub-folders and more

I was fortunate enough to be able to interview Google’s John Mueller at SearchLove and quiz him about domain authority metrics, sub-domains vs. sub-folders and how bad is ranking tracking really. I have previously written and spoken about how to interpret Google’s official statements, technical documentation, engineers’ writing, patent applications, acquisitions, and more (see: From…
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12/12/2018 0

The Top 8 Social Media Metrics for Advertisers

Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?” If all of these questions are making your head spin, you are not alone! With so many…
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08/12/2018 0

Baidu SEO Guide & Best Practices: Interview with Simon Lesser of Dragon Metrics

Global SEO has taken center stage for marketers and is crucial to success in today’s global market. While Google is the leading search engine in the U.S., Baidu is the leader in SEO and the mobile search market in China. We had the pleasure of sitting down with the CEO and Cofounder of Dragon Metrics,…
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26/08/2018 0

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t – Whiteboard Friday

Posted by randfish When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey.…
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17/06/2018 0

Google AdSense Reports Spam Percentage Rate Metrics

Image credit to Shutterstock Over the past few days, Google AdSense has been displaying various spam percentage metrics in the Google AdSense reports for publishers. You can get page view spam percentage, ad requests spam percentage, ad spam percentage… Search Engine Roundtable


07/05/2018 0

The Growth Marketer’s Guide to Email Metrics

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here’s what … read more » Read more at Digital Marketing Depot Digital Marketing Depot


13/04/2018 0

Lies, Damned Lies, and Content Marketing Metrics

Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. Takeaways Cognitive bias can lead well-meaning marketers to misinterpret crucial data. Content marketers should view metrics as guideposts for their next steps, rather than infallible indicators of success or failure. Enlist…
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01/03/2018 0

Google’s Use of Readability, Reading Level & Vocabulary Metrics in Search Algorithms

We do know that Google is able to determine content that is high quality – or low quality – as well as being able to determine when content is nonsensical, such as the cases with spam content.  But how does Google determine it?  Do they use things such as evaluating the level of vocabulary, the…
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26/02/2018 0

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