Tag: Marketer’s

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CDPs and DMPs: Demystifying Data Management for Marketers

Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise. … read more » Read more at Digital Marketing Depot Digital Marketing Depot


01/08/2019 0

Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide

  Market Intelligence Report Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide MarTech Today’s 2019 publication of “Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide” examines the market for local marketing solutions and the considerations involved in implementation. … read more » Read more at Digital Marketing Depot Digital Marketing Depot


17/07/2019 0

A Marketer’s Guide to a Perfect Launch

The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late … read more » Read more at Digital Marketing Depot Digital Marketing Depot


12/06/2019 0

4 Key Lessons Content Marketers Can Take From Data Journalists

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013.…
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06/06/2019 0

The World’s Most Successful Marketers Are Doing These 8 Things

The world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it. But a few things have stayed the same, and one of them is the mindset characteristics of great marketers. World-class marketers have something in common. They all share these eight thought patterns. The reason these…
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14/05/2019 0

What Marketers Can Learn from 5 Timeless Psych Experiments

What can an experiment conducted about a century ago involving a scientist ringing a bell while feeding his dogs teach you about marketing? How about a Volkswagen experiment in which people are made to use a piano staircase instead of an escalator? These experiments all tap into the basic, primal nature of humans to get…
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25/04/2019 0

Untangling Attribution’s Web of Confusion: A Primer for Marketers

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems. This whitepaper eliminates confusion and cuts … read more » Read more at Digital Marketing Depot Digital Marketing Depot


03/04/2019 0

The Call Tracking Study Guide for Marketers

This 45 page, in-depth guide from Invoca gives the reader a comprehensive understanding of call tracking. Divided into four easy-to-follow sections, this guide is for the experienced and inexperienced call tracking marketers. Intro to Call Tracking & Analytics Advanced Call … read more » Read more at Digital Marketing Depot Digital Marketing Depot


22/03/2019 0

Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods. (#HailGoogle) It’s…
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26/02/2019 0

Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)

When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been…
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15/02/2019 0

Product List

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30/11/-0001 0