Tag: Marketer’s

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The Search Marketer’s Playbook for Offline Conversions

According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. Consumers have a desire … read more » Read more at Digital Marketing Depot Digital Marketing Depot


13/11/2019 0

The Insurance Marketer’s Guide to Call Analytics

Most consumers call and speak to insurance providers during the purchase process. And those callers convert to policies at the highest rates. This new ebook from call analytics provider DialogTech explains how insurance marketers can use data from callers to: … read more » Read more at Digital Marketing Depot Digital Marketing Depot


09/11/2019 0

The Home Services Marketer’s Guide to Call Analytics

Consumers shopping for home services call the provider to ask questions and schedule appointments. This new ebook from call analytics provider DialogTech explains how home service marketers can use data from callers to: Optimize for the channels, ads, and keywords … read more » Read more at Digital Marketing Depot Digital Marketing Depot


08/11/2019 0

An Identity Buyer’s Guide for Data-Driven Marketers

Making Identity Solutions a Reality Identity is the cornerstone for marketing success. Identity is the ability to recognize and understand customers, prospects and other visitors across all channels and devices – and it’s critical in delivering exceptional customer experiences. As … read more » Read more at Digital Marketing Depot Digital Marketing Depot


21/10/2019 0

CDPs and DMPs: Demystifying Data Management for Marketers

Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise. … read more » Read more at Digital Marketing Depot Digital Marketing Depot


01/08/2019 0

Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide

  Market Intelligence Report Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide MarTech Today’s 2019 publication of “Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide” examines the market for local marketing solutions and the considerations involved in implementation. … read more » Read more at Digital Marketing Depot Digital Marketing Depot


17/07/2019 0

A Marketer’s Guide to a Perfect Launch

The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late … read more » Read more at Digital Marketing Depot Digital Marketing Depot


12/06/2019 0

4 Key Lessons Content Marketers Can Take From Data Journalists

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013.…
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06/06/2019 0

The World’s Most Successful Marketers Are Doing These 8 Things

The world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it. But a few things have stayed the same, and one of them is the mindset characteristics of great marketers. World-class marketers have something in common. They all share these eight thought patterns. The reason these…
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14/05/2019 0

What Marketers Can Learn from 5 Timeless Psych Experiments

What can an experiment conducted about a century ago involving a scientist ringing a bell while feeding his dogs teach you about marketing? How about a Volkswagen experiment in which people are made to use a piano staircase instead of an escalator? These experiments all tap into the basic, primal nature of humans to get…
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25/04/2019 0

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