Tag: Learning

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Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding

PPC Bidding Optimization has come a long way over the years! The bid calculation process for at-scale SEM programs has tons of moving parts and can be intimidating. QuanticMind’s new Guide “Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class … read more » Read more at Digital Marketing Depot Digital Marketing Depot


16/05/2019 0

Google Does Not Use Quality Raters for Machine Learning Algos

Whenever there is a new quality raters guidelines released by Google, there is always lots of speculation about what Google does with the data from those ratings.  And does that include machine learning? Google confirmed that they use quality raters to evaluate potential changes to the search algos. They push out a change and then…
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14/08/2018 0

A Machine Learning Guide for Average Humans

Posted by alexis-sanders Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries. The SEO community is no exception. An understanding and intuition of machine learning can support our understanding of the challenges and solutions Google’s engineers are facing, while also opening our minds…
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15/05/2018 0

Google Uses Machine Learning for Crawling, Indexing & Ranking

There has been plenty of speculation about just how much Google uses machine learning when it comes to the search algorithm, especially outside of RankBrain itself.  During a recent Google Webmaster Office Hours, the role of machine learning in the algo came up. The question was specifically about Panda and whether it uses a machine…
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02/05/2018 0

The Marketer’s Field Guide to Machine Learning

This eBook from Acquisio is going to make you look in-the-know about AI and machine learning and how these hot topics apply to marketing. Understand the data science behind machine learning and how marketers are harvesting this science to solve … read more » Read more at Digital Marketing Depot Digital Marketing Depot


03/03/2018 0

Kelly Watkins, Head of Global Marketing at Slack: Always Be Learning

Kelly Watkins is the Head of Global Marketing at Slack, but she has taken an unusual path to get there. She more than established her marketing cred at companies like GitHub and Bugsnag, but she’s also worked as a web developer and holds a degree in theology. Kelly Watkins is a marketer with a distinct point…
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21/02/2018 0

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