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Google Converts PDFs, DOCs, XLS etc into HTML for Indexing

A discussion came up on twitter about different content types and how Google determines what type of files they are. The discussion then moved to PDFs in the Google search results and how Google handles them. John Mueller commented that Google automatically converts PDFs and similar document types into HTML format for indexing and ranking…
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30/08/2018 0

Google Treats Hreflang in Sitemaps and HTML the Same

There are multiple ways to add hreflang annotations for webpages, but are any of the ways treated differently by Google?  Is one way processed faster than another? The question came up on Twitter, and John Mueller from Google confirmed that Google treats each hreflang application the same, regardless of whether it is in HTML or…
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14/06/2018 0

Google Search Console Meta Descriptions HTML Improvements May Go Away

With all the debate around the changes to how Google displays snippets in the search results in May… Search Engine Roundtable

07/06/2018 0

A Simple and Non-Scary Guide to HTML for Bloggers

Even if you haven’t launched your blog yet, you’ve probably come across the term ‘HTML’. You might know what it looks like. Or you might just have a hazy idea it has something to do with web pages – like I did when I started. My first experience with HTML was back in 2002, when…
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25/04/2018 0

Google: Avoid Non-Head HTML Tags in Head Section of Pages

During the recent Google AMA with John Mueller, he mentioned an interesting technical SEO issue.  He mentioned that when there is non-head HTML tags used in a page within the <head></head> section, that Google can fail to recognize it properly. While for many sites, this won’t cause major issues, there are some niche technical cases…
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10/04/2018 0

Product List

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30/11/-0001 0