Tag: Guide

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How to Create a Brand Style Guide

What is a style guide and why is it important? A brand style guide is a document that outlines the most important characteristics of a brand’s voice and visual style, in order to ensure consistency across all brand assets and communications. It’s an important tool for maintaining a cohesive brand presence when multiple people are…
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19/11/2019 0

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Posted by MiriamEllis A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular…
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17/11/2019 0

How To Identify & Best Optimize for User Search Intent. The Step by Step Guide

Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I can predict what the top results might return. Not only because I’ve searched for this myself, but also because of something called search intent, which basically means that search engines…
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13/11/2019 0

The Last Guide to Content Editing You’ll Ever Need

I have to confess: Even though I’m correcting punctuation and reviewing sentence structure at work all day, I don’t care when I see a typo in a book. Sure, I might circle it so I remember, but I don’t feel vindicated. If anything, I feel bad. When it’s in a blog post I’ve edited, I’m…
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12/11/2019 0

How To Identify & Best Optimize for User Search Intent. The Step by Step Guide

Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I can predict what the top results might return. Not only because I’ve searched for this myself, but also because of something called search intent, which basically means that search engines…
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10/11/2019 0

How To Identify & Best Optimize for User Search Intent. The Step by Step Guide

Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I can predict what the top results might return. Not only because I’ve searched for this myself, but also because of something called search intent, which basically means that search engines…
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09/11/2019 0

The Insurance Marketer’s Guide to Call Analytics

Most consumers call and speak to insurance providers during the purchase process. And those callers convert to policies at the highest rates. This new ebook from call analytics provider DialogTech explains how insurance marketers can use data from callers to: … read more » Read more at Digital Marketing Depot Digital Marketing Depot


09/11/2019 0

The Home Services Marketer’s Guide to Call Analytics

Consumers shopping for home services call the provider to ask questions and schedule appointments. This new ebook from call analytics provider DialogTech explains how home service marketers can use data from callers to: Optimize for the channels, ads, and keywords … read more » Read more at Digital Marketing Depot Digital Marketing Depot


08/11/2019 0

How To Identify & Best Optimize for User Search Intent. The Step by Step Guide

Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I can predict what the top results might return. Not only because I’ve searched for this myself, but also because of something called search intent, which basically means that search engines…
Read more


05/11/2019 0

How To Identify & Best Optimize for User Search Intent. The Step by Step Guide

Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I can predict what the top results might return. Not only because I’ve searched for this myself, but also because of something called search intent, which basically means that search engines…
Read more


02/11/2019 0

Product List

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30/11/-0001 0