Tag: Google’s

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Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality

What are Google’s Search Quality Evaluator Guidelines?   To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm is returning the kind of results they want. Google’s Quality Evaluator Guidelines are the instructions that they give these evaluators.…
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14/09/2019 0

How Google’s Nofollow, Sponsored, & UGC Links Impact SEO

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We’ve got the answers to many of your questions here. 14 years after its introduction,…
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12/09/2019 0

Is Google’s Competitive Ad Policy a ‘Shakedown’?

Yesterday, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for allowing advertisers to bid on their competitors’ brand names: Via Twitter user @jasonfried. Here’s the crux of Fried’s argument: By allowing advertisers to bid on their competitors’ brand names, Google forces businesses like Basecamp—which sells a popular project management tool—to pay…
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04/09/2019 0

Google’s NEW Gallery Ads: Everything You Need to Know

Pop quiz, y’all: Which Google Ads network enables you to build your brand with compelling visual imagery—search or display? Trick question! Although the Display Network is generally considered the hub of visual-based advertising in the Google Ads universe—I’m conveniently disregarding Shopping for the moment—this year’s Google Marketing Live keynote included the announcement of gallery ads.…
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29/05/2019 0

Google’s Smart Bidding – it’s even more about the data

Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate? … read more » Read more at Digital Marketing Depot Digital Marketing Depot


20/05/2019 0

What Links to Target with Google’s Disavow Tool – Whiteboard Friday

Posted by Cyrus-Shepard Do you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. While he makes it clear that the majority of sites shouldn’t have to use Google’s Disavow Tool, he…
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27/04/2019 0

Google’s Black Box Bidding Solution: A look under the hood

In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from their peers – keyword research, ad copy and target URL creation – have fallen victim to these giants’ automated … read more » Read more at Digital Marketing Depot Digital Marketing Depot


19/02/2019 0

Interviewing Google’s John Mueller at SearchLove: domain authority metrics, sub-domains vs. sub-folders and more

I was fortunate enough to be able to interview Google’s John Mueller at SearchLove and quiz him about domain authority metrics, sub-domains vs. sub-folders and how bad is ranking tracking really. I have previously written and spoken about how to interpret Google’s official statements, technical documentation, engineers’ writing, patent applications, acquisitions, and more (see: From…
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12/12/2018 0

Google’s Featured Snippet Videos Now Overlay in Search Results

Google has made a major change with how featured snippets with a video are done in the search results.  Instead of clicking through to the YouTube video landing page, Google is overlaying the video directly into the search results instead.  The overlay does not feature any of the YouTube features and is instead a very…
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11/09/2018 0

Google’s John Mueller: “Why Not Put A Date On It”

As you all know, I am a huge fan of dates on articles and blog content. I even suggested Google should penalize pages that do not put dates on articles. Google has not gone that far, yet – but John Mueller seems to be a fan of dates on articles as well. Search Engine Roundtable


04/09/2018 0

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