Tag: Google’s

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Google’s NEW Gallery Ads: Everything You Need to Know

Pop quiz, y’all: Which Google Ads network enables you to build your brand with compelling visual imagery—search or display? Trick question! Although the Display Network is generally considered the hub of visual-based advertising in the Google Ads universe—I’m conveniently disregarding Shopping for the moment—this year’s Google Marketing Live keynote included the announcement of gallery ads.…
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29/05/2019 0

Google’s Smart Bidding – it’s even more about the data

Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate? … read more » Read more at Digital Marketing Depot Digital Marketing Depot


20/05/2019 0

What Links to Target with Google’s Disavow Tool – Whiteboard Friday

Posted by Cyrus-Shepard Do you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. While he makes it clear that the majority of sites shouldn’t have to use Google’s Disavow Tool, he…
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27/04/2019 0

Google’s Black Box Bidding Solution: A look under the hood

In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from their peers – keyword research, ad copy and target URL creation – have fallen victim to these giants’ automated … read more » Read more at Digital Marketing Depot Digital Marketing Depot


19/02/2019 0

Interviewing Google’s John Mueller at SearchLove: domain authority metrics, sub-domains vs. sub-folders and more

I was fortunate enough to be able to interview Google’s John Mueller at SearchLove and quiz him about domain authority metrics, sub-domains vs. sub-folders and how bad is ranking tracking really. I have previously written and spoken about how to interpret Google’s official statements, technical documentation, engineers’ writing, patent applications, acquisitions, and more (see: From…
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12/12/2018 0

Google’s Featured Snippet Videos Now Overlay in Search Results

Google has made a major change with how featured snippets with a video are done in the search results.  Instead of clicking through to the YouTube video landing page, Google is overlaying the video directly into the search results instead.  The overlay does not feature any of the YouTube features and is instead a very…
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11/09/2018 0

Google’s John Mueller: “Why Not Put A Date On It”

As you all know, I am a huge fan of dates on articles and blog content. I even suggested Google should penalize pages that do not put dates on articles. Google has not gone that far, yet – but John Mueller seems to be a fan of dates on articles as well. Search Engine Roundtable


04/09/2018 0

Google’s New Creator Reputation: Guide For Site Owners & Creators

Google has released a new version of the Google quality rater guidelines, and one of the most significant additions was creator reputation. Instead of just focusing on the reputation of the website itself, Google wants the raters to now look and see what the reputation is of the creator of the content.  Does this person…
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08/08/2018 0

Google’s Latest Core Algo Update Still Rolling Out

For those watching the search results to see how well (or not) sites have done with Google’s latest core algo update, you will need to watch for quite a lot longer.  Google has confirmed that the algo update is still rolling out. Danny Sullivan from Google has confirmed that the latest update is still rolling…
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05/08/2018 0

Google’s John Mueller Shares His SEO Related Podcast List

A Reddit thread asks folks to share their favorite SEO related podcasts. I spotted John Mueller of Google share his list of his favorite SEO podcasts as well… Search Engine Roundtable


19/07/2018 0

Product List

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30/11/-0001 0