Tag: Data

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Data-Driven Marketing: Let Your Data Take the Wheel

Agencies are leveraging data-driven marketing to generate leads, drive sales, and optimize ROI. This white paper contains: The Importance of Relevancy and Personalization A Defense for Data Quality Over Quantity The Most Effective Video Marketing Resources The Future of Data-Driven … read more » Read more at Digital Marketing Depot Digital Marketing Depot

23/06/2019 0

Storytelling With Data: How to Analyze Data & Communicate SEO Insights

SEOs are lucky. They’re sitting on a gold mine of user intent information in the form of keyword data. Very few people outside of search marketing know about the untapped potential in the words and phrases that millions are typing into their search boxes every day. The problem, then, isn’t a lack of data, but…
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11/06/2019 0

4 Key Lessons Content Marketers Can Take From Data Journalists

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013.…
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06/06/2019 0

How to Build a Comprehensive Data Strategy

The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they … read more » Read more at Digital Marketing Depot Digital Marketing Depot

05/06/2019 0

Google’s Smart Bidding – it’s even more about the data

Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate? … read more » Read more at Digital Marketing Depot Digital Marketing Depot

20/05/2019 0

6th Annual B2B Marketing Data Report

For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B … read more » Read more at Digital Marketing Depot Digital Marketing Depot

18/04/2019 0

Google Search Console Performance Report Discover Feed Data

Google Discover, formerly the Google feed, is a great source of traffic for many web sites. But there is no real good way to see in Google Search Console or Google Analytics how people are finding your web site via Google Discover. Well, that looks like it may change soon. Search Engine Roundtable

08/04/2019 0

7 Tips for Structured Data on E-commerce Sites

BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, JSON-LD is much more flexible and scalable in comparison to microdata. Rather than having to add and edit microdata spread throughout the HTML of a page, you can add and…
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05/03/2019 0

Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]

A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns: using the Conversion campaign objective to send prospects to landing pages or using the Lead Generation objective (and lead ads) to convert leads…
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18/02/2019 0

The Dummies Guide to Enterprise Customer Data Platforms

The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate … read more » Read more at Digital Marketing Depot Digital Marketing Depot

03/02/2019 0

Product List

Loading the page…   Share 1 2   Share Free SEO Software Want to rank highly in Google? Try traffic Travis, free SEO software Traffic Travis is a software designed to help online businesses boost their website traffic. It is an all-in-one tool for search engine optimization, pay-per-click monitoring and general market research. Visit Website…
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