Tag: Data

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Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]

A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns: using the Conversion campaign objective to send prospects to landing pages or using the Lead Generation objective (and lead ads) to convert leads…
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18/02/2019 0

The Dummies Guide to Enterprise Customer Data Platforms

The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate … read more » Read more at Digital Marketing Depot Digital Marketing Depot

03/02/2019 0

Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform

With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps … read more » Read more at Digital Marketing Depot Digital Marketing Depot

30/01/2019 0

Don’t Let Your Missing Search Analytics Data Come Back to Bite You

Your Google Analytics Implementation is the Foundation of Your Insights Every day, digital marketers and SEOs drive business decisions from bad data. Whether you’re reading straight from the Google Analytics (GA) interface, or you’re using the API to connect GA to your favorite SEO software, the insights you reveal will be only as good as…
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25/12/2018 0

How to Choose a Customer Data Platform

In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies … read more » Read more at Digital Marketing Depot Digital Marketing Depot

05/12/2018 0

YouTube Advertisers Get New Control over TV Ad Placements [DATA]

We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as a collection of computers, tablets, and mobile devices. Certainly, these are all important devices in our marketing campaigns – but they’re not the only screens capturing our audience’s attention. That’s why…
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14/11/2018 0

How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday

Posted by DiTomaso Showing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your results in a way they can easily understand. That’s where Google Data Studio comes in. In this week’s edition of Whiteboard Friday, our friend…
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13/10/2018 0

Structured Data: Why now is the time to optimize?

Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. When applied correctly, structured data leads to significantly increased levels of search visibility and engagement rates. Structured data … read more » Read more at Digital Marketing Depot Digital Marketing Depot

12/10/2018 0

Customer Data Challenge: Improve martech efficiency and ROI with unified data

Unifying the data that resides in your martech stack is a huge challenge – one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer … read more » Read more at Digital Marketing Depot Digital Marketing Depot

22/09/2018 0

Data: Google Assistant Searcher Behavior On Android vs Google Home

A couple weeks ago, Scott Huffman the VP of Engineering at Google shared some interesting data on the Google Assistant. Here is one slide that shows how people throughout the day use the Google Assistant on their Android device compared to their Google Home device. Search Engine Roundtable

11/09/2018 0

Product List

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30/11/-0001 0