Tag: Data

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Vlog #8: Mary Bowling Ignitor Digital On Local SEO & Google My Business Data

In episode #8 of the vlog series at the Search Engine Roundtable I interviewed Mary Bowling (@marybowling) of Ignitor Digital Marketing. Mary and I and I started off talking about her work… Search Engine Roundtable


07/08/2019 0

CDPs and DMPs: Demystifying Data Management for Marketers

Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise. … read more » Read more at Digital Marketing Depot Digital Marketing Depot


01/08/2019 0

Location Data Strategies to Improve Customer Experiences

Accurate, contextual location data is essential to providing customers with a compelling marketing experience. In fact, knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and … read more » Read more at Digital Marketing Depot Digital Marketing Depot


27/07/2019 0

Data-Driven Marketing: Let Your Data Take the Wheel

Agencies are leveraging data-driven marketing to generate leads, drive sales, and optimize ROI. This white paper contains: The Importance of Relevancy and Personalization A Defense for Data Quality Over Quantity The Most Effective Video Marketing Resources The Future of Data-Driven … read more » Read more at Digital Marketing Depot Digital Marketing Depot


23/06/2019 0

Storytelling With Data: How to Analyze Data & Communicate SEO Insights

SEOs are lucky. They’re sitting on a gold mine of user intent information in the form of keyword data. Very few people outside of search marketing know about the untapped potential in the words and phrases that millions are typing into their search boxes every day. The problem, then, isn’t a lack of data, but…
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11/06/2019 0

4 Key Lessons Content Marketers Can Take From Data Journalists

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013.…
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06/06/2019 0

How to Build a Comprehensive Data Strategy

The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they … read more » Read more at Digital Marketing Depot Digital Marketing Depot


05/06/2019 0

Google’s Smart Bidding – it’s even more about the data

Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate? … read more » Read more at Digital Marketing Depot Digital Marketing Depot


20/05/2019 0

6th Annual B2B Marketing Data Report

For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B … read more » Read more at Digital Marketing Depot Digital Marketing Depot


18/04/2019 0

Google Search Console Performance Report Discover Feed Data

Google Discover, formerly the Google feed, is a great source of traffic for many web sites. But there is no real good way to see in Google Search Console or Google Analytics how people are finding your web site via Google Discover. Well, that looks like it may change soon. Search Engine Roundtable


08/04/2019 0

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