Tag: Changes

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Search Buzz Video Recap: Google October Algorithm Update, GoogleBot�s New Name, Search Console Changes & More

This week we covered a new unconfirmed Google algorithm update that touched down on October 3rd. Google announced a new user agent name for GoogleBot launching in December. Google added the change of address tool to the new Google Search Console… Search Engine Roundtable

06/10/2019 0

What Google’s Star Rating Rich Snippet Changes Mean for You

On Monday this week, Google announced that they would be changing their treatment of star rating rich snippets in search results.  We already know that Google wasn’t happy with how star rating rich snippets (like those pictured above) were being used in the wild. “Structured data penalties” have become common in the past couple of years,…
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20/09/2019 0

Google Changes Nofollow Link Guidelines & More Recent News

Hey, everyone! Welcome back to the blog for another online advertising news round-up. We’ve got seven stories for you this week: Google changing the way it interprets nofollow links, Facebook testing in-app checkout, and more! Let’s dive in. 1. Google announces changes to nofollow links In an effort to aggregate more information and “better understand…
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20/09/2019 0

Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting

Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be aware of. On the Google side of things, accelerated ad delivery is going away in the coming weeks. And on the Facebook side of things, your prospects will soon have the…
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22/08/2019 0

Big Changes Coming to Phrase Match & Broad Match Modifier

Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to search queries that include same-meaning close variants. After providing some…
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01/08/2019 0

Search Buzz Video Recap: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps

This week, Google made big news by announcing they are working on making the Robots Exclusion Protocol a real standard. With that they announced they will no longer support unsupported features including the noindex… Search Engine Roundtable

06/07/2019 0

9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019

This post was co-written by Conor Bond and Gordon Donnelly. Thanks to our own Tony Testaverde, who was there live on the scene, for the front-row photos! It’s that time of year again, folks! Brew some coffee, pop a Claritin, and buckle yourself into your office chair—we’ve got ourselves a keynote to recap. Ever consistent,…
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15/05/2019 0

How Voice Search Changes Everything

Voice search and voice-powered experiences are two of today’s hottest topics — and for good reason. They are shaping the emerging customer experience, and will have a direct impact on businesses of every kind. Download and discover: What the big … read more » Read more at Digital Marketing Depot Digital Marketing Depot

10/04/2019 0

Not Happy With Recent Exact Match Changes? Here’s What to Do

It’s happened again – guess it was only a matter of time. On September 6, 2018, Google announced changes to its exact match keyword targeting (yet again), this time to include searches with similar intent. Essentially, your ads can show up for searches which Google deems to be close enough intent-wise to your target keyword.…
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18/12/2018 0

Search Buzz Video Recap: Google Algorithm Changes, Sticky Search Bar, Filter Bubbles, Livestreams & Holidays

This week I covered the big monthly Google webmaster report for December. Google may have done a big search algorithm update last Friday. Google launched their sticky rounded search bar last Friday night. Google said they do not have a filter bubble… Search Engine Roundtable

10/12/2018 0

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30/11/-0001 0