Tag: Brand

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Facebook Improves Brand Safety Controls & More Recent News

It’s time for another round-up of the online advertising news, folks. Let’s see what’s been going on recently in the worlds of search, social, and ecommerce. Facebook makes it easier to control ad placements If you’re currently running—or have ever run—contextual advertisements, you understand how important it is to have control over the content that’s…
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18/04/2019 0

Build Brand Authenticity Using Customer Generated Content

Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews … read more » Read more at Digital Marketing Depot Digital Marketing Depot

14/03/2019 0

What Ecommerce Brand Bidders Can Learn from Amazon Advertising

Bidding on competitors’ brand terms is always a tricky business, but it’s particularly tough for ecommerce. To stand a chance of winning, you need enticing ad copy, tailored landing pages, and an effective bid strategy – yet in most cases it is still very hard to make it work. It’s hard, but it’s not impossible.…
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30/01/2019 0

What Do Your Blog Post Titles Say About Your Brand?

The post What Do Your Blog Post Titles Say About Your Brand? appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke If you’ve been reading ProBlogger for a while, you probably know the basics about writing blog post titles such as: Be clear and specific Use numbers where appropriate Use powerful words…
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30/11/2018 0

Brand Bidding Impact Report

Brand infringement disrupts branded purchase journeys, and negatively impacts customer acquisition and channel ROI. However, all too often the data advertisers have on this area is limited. As a consequence, brands suffer from an incomplete understanding of the full extent … read more » Read more at Digital Marketing Depot Digital Marketing Depot

19/11/2018 0

8 Ways to Tell Your Most Compelling Brand Story

Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti. These brand names alone conjure vivid images of who they are and what they stand for—and these brands all have incredibly passionate audiences to boot. That’s in part because each of these companies has a genuine brand story. A brand story conveys the history,…
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13/11/2018 0

Protect Your Brand: The best defense is a good offense

Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These ‘hijack’ attempts muddy your reputation and adversely impact the experience your consumers have with … read more » Read more at Digital Marketing Depot Digital Marketing Depot

18/08/2018 0

Can Negative Brand Mentions Hurt Your Rankings? The Answer Might Surprise You!

We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We’ve all heard about the link building technique using unlinked Brand Mentions  It’s a good method and, as far as we know, it works very well.   But what if the unlinked…
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10/07/2018 0

How to Use Instagram Like a Beauty Brand

Posted by zeehj Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway? I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our…
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16/04/2018 0

13 Off-Page SEO Techniques To Drive Organic Traffic & Raise Brand Awareness

If you want to raise true brand awareness and drive massive organic traffic to your website, then you’re in need of some really effective off-page SEO practices. Big time. There’s little clear-cut and effective content across the Internet on what exactly digital marketers need to focus most of their resources, knowledge, and time on to…
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02/04/2018 0

Product List

Loading the page…   Share 1 2   Share Free SEO Software Want to rank highly in Google? Try traffic Travis, free SEO software Traffic Travis is a software designed to help online businesses boost their website traffic. It is an all-in-one tool for search engine optimization, pay-per-click monitoring and general market research. Visit Website…
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30/11/-0001 0