Tag: Analytics

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The Insurance Marketer’s Guide to Call Analytics

Most consumers call and speak to insurance providers during the purchase process. And those callers convert to policies at the highest rates. This new ebook from call analytics provider DialogTech explains how insurance marketers can use data from callers to: … read more » Read more at Digital Marketing Depot Digital Marketing Depot


09/11/2019 0

The Home Services Marketer’s Guide to Call Analytics

Consumers shopping for home services call the provider to ask questions and schedule appointments. This new ebook from call analytics provider DialogTech explains how home service marketers can use data from callers to: Optimize for the channels, ads, and keywords … read more » Read more at Digital Marketing Depot Digital Marketing Depot


08/11/2019 0

Deliver More Relevant Website Experiences by Leveraging Analytics

Formica, the world’s leading manufacturer of high-pressure laminate, noticed that its website was not meeting customer expectations. With a complex digital portfolio, covering 28 country sites, 14 languages and 450,000-plus products, the company had to act, before customers went elsewhere … read more » Read more at Digital Marketing Depot Digital Marketing Depot


30/10/2019 0

SEO Analytics for Free – Combining Google Search with the Moz API

Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What…
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27/10/2019 0

Call Tracking Demystified: How to Use and Benefit from Call Tracking & Analytics

Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing … read more » Read more at Digital Marketing Depot Digital Marketing Depot


28/08/2019 0

Google Analytics: Getting Started & Issues to Watch For

Setting Up Google Analytics On the surface, getting started with Google Analytics is incredibly easy. The ideal way to use Google Analytics is via Google Tag Manager (GTM), which is also seemingly very straightforward, since all you need to do is set up an account and follow the steps outlined to create and implement the…
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30/04/2019 0

The Marketing Analytics Buyer’s Guide 2019

The Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s competitive … read more » Read more at Digital Marketing Depot Digital Marketing Depot


13/02/2019 0

How to Prepare for a Successful Marketing Analytics Implementation

Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that … read more » Read more at Digital Marketing Depot Digital Marketing Depot


10/02/2019 0

Google Analytics Insights – The Best Tips for Your Business Success

You know how important online presence is to any business and how valuable it is to deliver performance. But how well do you understand your users’ path and what makes them engaged? How often has it happened to you to find out specific things about your traffic and make correlations but didn’t know the steps…
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16/01/2019 0

Google Analytics Insights – The Best Tips for Your Business Success

You know how important online presence is to any business and how valuable it is to deliver performance. But how well do you understand your users’ path and what makes them engaged? How often has it happened to you to find out specific things about your traffic and make correlations but didn’t know the steps…
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09/01/2019 0

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