Google’s Smart Bidding – it’s even more about the data

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Google’s Smart Bidding – it’s even more about the data

20/05/2019 Blog 0

Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate? … read more »

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