Improve Your Brand’s Business Reputation with These 4 Strategies
Today I have some branding strategies to help you create more visibility online for your business. Here’s four links with tips and tricks to kick start your Monday.
Establishing your company as a leading authority takes time and cultivation through the right relationships. Using the right methods can help you connect more with your audience and influencers. There are several ways to help you focus your strategy with success. Would you like to improve your brand building? Take advantage of these ideas, and let me know how these work for you!
1) Communicate with your customers through brand activation
Build a wider audience through offline marketing events. With this strategy your business can reach interested prospects by being active and engaged with them at places like industry trade shows, concerts, book signings, and more. By making a personal connection at a branded booth with attire and displays showing your logo and name so that you can create a memorable experience that will translate into your online properties as well.
2) Word of mouth marketing
There’s no better way to build your brand than through people who trust your business enough the spread the word. Think of this as free advertising for your company that can have a continual payoff. As you build relationships online you will want to encourage your customers to share their experiences — this can be done in many creative ways including photos or videos on Facebook and Instagram or as an incentive for a tweet on Twitter. As you take a positive, and encouraging approach with a high value offer you will begin to see your products or services being recommended by others online.
3) Cross promotion of your content
In addition to your regular blog posts make a plan to connect with other bloggers in your industry. This will open the doors for guest blogging opportunities that can help bring more visitors to your website. Publish on places like LinkedIn, Medium, and Scoop.it to attract more brand followers as well. After establishing your expertise and authority it won’t be long before your business or name is recommend on authority websites like Scribble Live.
4) Audio and video content
Would you like people to find your brand on social media quickly? This is a powerful and popular way to showcase a behind-the-scenes look at your business, provide a quick glimpse of a new product or service, or showcase an expert interview. This is effective with both live and pre-recorded methods posted to Facebook, Instagram, Snapchat, or iTunes.
Hopefully you will find these branding methods useful to your online strategy. Are there any that you would like to add as well?