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The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Posted by willcritchlow Digital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself). I mean, look at those offline dinosaurs, the argument goes. They all know that half their…
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19/02/2018 0

The Formula to Calculate Content Marketing ROI

With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If you’re…
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19/02/2018 0

Integration Platform as a Service (iPaaS): A Marketer’s Guide

New! First Edition, February 2018   Market Intelligence Report: Integration Platform as a Service (iPaaS) Editorial Advisors: Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech Writers: Emily Fraser Voigt, Freelancer Writer Karen Burka, Senior … read more » Read more at Digital Marketing Depot Digital Marketing Depot


19/02/2018 0

Optimize Your Search, Facebook, and Display Targeting with Call Analytics

Digital advertising is ruthlessly competitive. Your AdWords, Facebook, and display ROI depends on your ability to show the right ad to the right audience for the right cost. Most marketers target audiences using location, device, and demographic data — but … read more » Read more at Digital Marketing Depot Digital Marketing Depot


19/02/2018 0

How to Stay Ahead of the Google Chrome Ad Blocker

Google is about to change your web experience by turning on a Google Chrome ad blocker in the browser that automatically blocks ads that meet certain criteria created by the Coalition for better ads. It should come as no surprise that Google is investing even more in user experience by penalizing sites that use certain…
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18/02/2018 0

Google Chrome to Flag Sites as Not Secure in July 2018

Google has been warning site owners that Google Chrome will begin flagging sites as being “not secure” in a future version of Chrome.  And now we know when it will officially begin. Google posted today and both the Google Security Blog and the Chromium Blog that beginning in July 2018, sites that are not HTTPS…
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18/02/2018 0

Credibility FLOPS: 5 Ways to Screw Your Personal Brand, 3 Steps To Boost It

Every day, we engage in critical conversations online, in person, by phone, during meetings or presentations and countless other ways. Trouble is, many smart professionals unwittingly fall victim to insipid words or phrases that undermine professional credibility and hack reputations. Words that zap occupational credibility can be found in all forms of communication, but may…
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18/02/2018 0

What We Learned in January 2018: The Digital Marketing Month in a Minute

Facebook plans significant changes to news feed Facebook seemed to be always in the press through January, as it announced major changes to its news feed, with the main action to make posts from businesses, brands and media less prominent. The overall aim of these changes is to reduce the number of posts that are…
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18/02/2018 0

Michael King On Why Content Marketing Is Overestimated & What You Should Focus On

We’re excited to present you the second episode of the cognitiveSEO Talks: On Search and Traffic with Michael King, a digital marketer and SEO pro with a remarkable experience. Michael shared with us exclusive tips & tricks, insights from the technical SEO field to content marketing and everyday marketing challenges.   Did you ever wonder…
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18/02/2018 0