Category: Blog

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What are Backlinks and Do They Matter in 2018?

If you’re just getting started with SEO, you’re likely to hear a lot about “backlinks,” “external and internal links,” or “link building.” After all, backlinks are an important SEO ranking factor for SEO success, but as a newbie, you may be wondering: what are backlinks? SEO changes all the time — do backlinks still matter?…
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24/02/2018 0

New Research: 35% of Competitive Local Keywords Have Local Pack Ads

Posted by Dr-Pete Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for “oil change” from my Pixel phone in the Chicago suburbs): These ads seem to appear primarily on mobile results, with some limited testing on…
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23/02/2018 0

Daily Search Forum Recap: February 23, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Search Engine Roundtable


23/02/2018 0

How to Write Content & Build Quality Links for Boring Niches

Content Marketing is dominating the internet. It stays at the core of everything, be it an article, a video or even an ad. So, in order to succeed or even attempt to be successful at digital marketing, you have to create some form of content.   However, many people find it very difficult to create…
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23/02/2018 0

How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday

Posted by randfish Building an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch? Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are…
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23/02/2018 0

2018 Kickoff Conductor Searchlight Release: Richer Data, Deeper Insights, Better Workflow

The 2018 Kickoff Conductor Searchlight Release delivers a number of enhancements to provide you with richer data and more value throughout your Conductor Searchlight workflows. Here’s everything new waiting for you in our latest Conductor Searchlight release. More Global Insights at Your Fingertips Domain Explorer is your go-to for on-demand search and competitive research. And…
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23/02/2018 0

Google Crawls Images Less Frequently Than Web Pages

If you are looking to get your images ranked in Google, John Mueller recently made a comment regarding indexing images that SEOs should take note of, that could impact sites relying on traffic from image search. In the last Google Webmaster Office Hours, someone asked about images being crawled when switching to a CDN or…
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23/02/2018 0

How to Identify Your Competitors in 6 Steps

Competitive research is the backbone of a strong marketing strategy. After all, if you can’t identify your competitors and their marketing tactics, you’ll struggle to differentiate yourself and your product from the crowd. But how do marketers identify their primary competitors and their strategies? Here is our five-step strategy for how to identify your competitors,…
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23/02/2018 0

When (And When Not) to Use Facebook Split Testing for Maximum Impact

Advertising: is it art or science? Surely most of us can agree that a healthy dose of both is necessary for powerful advertising. As direct-response advertisers, testing is a huge part of our daily ad operations; we’re continually running creatives against each other, optimizing campaign bids and budgets, and analyzing down-funnel results between audiences. A…
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23/02/2018 0

How to Save the World with Cause-Based Marketing

Some of the most effective marketing campaigns have an altruistic or philanthropic theme. However, not every campaign has the permanence of a business or specific product line; sometimes, the best campaigns focus on an idea, rather than a place or product. Today we’ll be taking a look at cause-based marketing. We’ll examine what caused-based marketing…
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23/02/2018 0

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