Category: Blog

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Humans of Marketing: Tyler Brewer

Tyler Brewer, Senior SEO Manager at LogMeIn, spoke to us about how difficult it can be to explain the “why” of certain SEO strategies, and reminded us that it’s important to dig into the past when reporting on SEO victories. He also shared his passion for music and reading, and explained why it’s great to…
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10/12/2019 0

Your Guide to Online Reputation Management Using SEO

It’s no longer enough to be first on the SERP—you also need to make a good first impression.  Consumers value brand reputation more than ever before. That means a winning SEO strategy isn’t simply about being found—you also need to make sure your company is putting its best foot forward. With quality content that speaks…
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10/12/2019 0

Daily Search Forum Recap: December 9, 2019

Here is a recap of what happened in the search forums today… Search Engine Roundtable


10/12/2019 0

The 11 Biggest Google Ads Updates of 2019

2019 was a year of memorable events. A not-so-gratifying ending to HBO’s Game of Thrones inspired dozens of memes and weeks of animated office chatter. 17-year-old Billie Eilish attracted the biggest crowd ever in the 65-year history of the renowned Reading Festival. The day before Halloween, the Washington Nationals pulled off an incredible Game 7…
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09/12/2019 0

Daily Search Forum Recap: December 6, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Search Engine Roundtable


09/12/2019 0

WordStream Has a Lot to Be Thankful For

There’s been a lot going on at WordStream lately! And with Thanksgiving just two days away—what better time to express gratitude for all this bounty? Here’s a quick look inside some of the goings-on that have been keeping us busy and excited in the past several weeks… (Big thanks to Kyle Cardoza and Ceillie Clark-Keane…
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09/12/2019 0

The Local Algorithm: Relevance, Proximity, and Prominence

Posted by MaryBowling How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google’s local algorithm and local rankings in a simple and…
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08/12/2019 0

How to Identify the Best Ad Platform for Your PPC Clients

Most agency owners and managers will agree that every client is unique. This is particularly true if you have clients that operate within varying industries with their own specific target audiences. What becomes clear over time is that there is rarely a cookie cutter template for which channels may suit each client best. As an…
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08/12/2019 0

A Journey Through SEO Testing with ODN

If you asked a UX professional whether adding upsell items to a checkout process results in more sales or more abandoned carts, they’d tell you to test it — second guessing users is seen as foolish. Yet for many companies, SEO has no testing at all, just endless reams of best practice and hand waving.…
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07/12/2019 0

A Journey Through SEO Testing with ODN

If you asked a UX professional whether adding upsell items to a checkout process results in more sales or more abandoned carts, they’d tell you to test it — second guessing users is seen as foolish. Yet for many companies, SEO has no testing at all, just endless reams of best practice and hand waving.…
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07/12/2019 0

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