Author: webdev

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6 Ways to Warm up Results from Cold Calls

Many salespeople shy away from B2B cold calls because they “don’t work.” Most of them don’t enjoy picking up the phone and talking with a stranger who is not expecting their call. So it’s not surprising that so many reps prefer to believe cold calls are ineffective. The truth, however, is that cold calls fail…
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04/09/2016 0

Learn Another Language With Rosetta Stone for Just $150

What can boost your career, increase your salary, and lead to more job opportunities for the rest of your life…that anyone can do? According to hiring managers, it’s fluency in a second language. Not only will bring bilingual or multilingual help you stand out against your competition whether you’re just out of college or decades…
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04/09/2016 0

Captivate Your Audience with Facebook Video Carousels

The Most Engaging Ad Format on Facebook Arguably the most engaging ad format available on Facebook, the video carousel is growing at a rapid pace. Since Facebook first evolved the format by giving advertisers the option to display video in the carousel ad in fall 2015, advertisers have seen success with lower cost per click…
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04/09/2016 0

The Business of the Brain on the Internet: The Science Behind Scarcity

You’ve probably noticed that you always (okay, maybe not always, since you’re not a teenager) want what you can’t have. Whether it’s that super cute tunic that you saw in a boutique in Rehoboth and can’t seem to find ANYWHERE else. Or that last bagel that the lady in front of you just bought, items…
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04/09/2016 0

Search competitor analysis: backlinks, keywords and pages

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies. Andrew Dennis on August 30, 2016 at 10:05 MORE In my last column here on Search Engine Land, I shared tips and tricks I’ve learned over the years in regard to link…
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04/09/2016 0

Technology Sales Channel Conflict

In my consulting practice I do a lot of work with software and hardware companies in area of channel development. One of the hardest things to manage while growing a channel business is the inevitable conflict between all the players throughout your various distribution methods, including your direct sales force. Channel Conflict is a Difficult…
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04/09/2016 0

The Importance Of Hustle!

Hustle is both an important concept but a very unfortunate word. To many, particularly prospects and customers, it has vey negative connotations. Prospects and customers don’t want to feel “Hustled.” Usually they take this meaning as being manipulated, cheated, or fooled. Sales people who do this are often labeled “Hustlers.” But there is an important,…
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04/09/2016 0

What Is The Cost of Keeping Donor and Event Data Separate?

Imagine this situation: You have an upcoming gala you are preparing for. You’ve figured out you have a few tasks prior to the event (time to complete): You have to send a “save the date” email 8 weeks out (4 hrs) You send a mailed invitation 6 weeks out (8 hrs) You resend an e-invitation…
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03/09/2016 0

How to Optimize Your Email Content’s Readability

We’ve all heard that “reading is fundamental.” We’re going to tweak that adage a bit for email marketers and coin a new one: “readability is fundamental.” In fact, it’s probably safe to say that in terms of importance to a campaign’s success, readability is right up there with deliverability, a topic we recently covered in…
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03/09/2016 0

Common Sense PR

When people think “public relations,” what typically springs to mind is a sea of press releases and zealous flaks calling less-than-interested reporters with promises of a Pulitzer-prize-winning story if only they would talk to the company the PR pros represent. But there’s more to public relations than the written word, or even those words that…
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03/09/2016 0

Product List

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