Author: webdev

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Here’s How the Illustration Design Trend Caught Fire and Why Every SaaS Is Rebranding

I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these drawings and animations are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird. Whatever your opinion, one thing is for sure: these little…
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05/09/2019 0

Is Google’s Competitive Ad Policy a ‘Shakedown’?

Yesterday, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for allowing advertisers to bid on their competitors’ brand names: Via Twitter user @jasonfried. Here’s the crux of Fried’s argument: By allowing advertisers to bid on their competitors’ brand names, Google forces businesses like Basecamp—which sells a popular project management tool—to pay…
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04/09/2019 0

Vlog #14: Marie Haynes On Google Algorithm Updates, EAT & Penalties

In episode #14 of the vlog series at the Search Engine Roundtable I interviewed Marie Haynes (@Marie_Haynes). Before Marie got into helping site feel better in Google search, she worked with animals as a veterinarian helping animals feel better… Search Engine Roundtable


04/09/2019 0

Here’s How the Illustration Design Trend Caught Fire and Why Every SaaS Is Rebranding

I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these drawings and animations are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird. Whatever your opinion, one thing is for sure: these little…
Read more


04/09/2019 0

Here’s How the Illustration Design Trend Caught Fire and Why Every SaaS Is Rebranding

I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these drawings and animations are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird. Whatever your opinion, one thing is for sure: these little…
Read more


03/09/2019 0

“Impressions” is an Undervalued SEO KPI

This post is about a hill I’m willing to die on, but might not need to – I actually have no idea whether the title of this post is a controversial statement, or not. I’m keen to find out! However, from what I see in talks, posts, pitches, and business practices, our industry has definitely…
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03/09/2019 0

So Long, SKAGs; Hello, Single Theme Ad Groups

When Google makes a change, there tends to be a period of panic and anger—and the recent changes to match types were no exception. The internet threw up its arms in justified frustration—account structures and workflows honed over the years just got hosed down by “close variants.” In my view, single keyword ad groups, or…
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03/09/2019 0

How to Build a Cross-Channel Lead Generation Strategy in 4 Steps

Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy. It’s tricky to determine how to approach the relationship between each channel, especially if you’re considering all the relevant questions, such as: How much budget do I allocate to each channel? How do I get the most…
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02/09/2019 0

How to Use Keywords in Your Blogging Strategy

Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old .blogspot blogs floating around out there?) or subscribed to your RSS feed. Online…
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02/09/2019 0

Daily Search Forum Recap: August 30, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Search Engine Roundtable


01/09/2019 0

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