Author: webdev

Become Visible on the web

Kelly Watkins, Head of Global Marketing at Slack: Always Be Learning

Kelly Watkins is the Head of Global Marketing at Slack, but she has taken an unusual path to get there. She more than established her marketing cred at companies like GitHub and Bugsnag, but she’s also worked as a web developer and holds a degree in theology. Kelly Watkins is a marketer with a distinct point…
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21/02/2018 0

Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of our two new products, Popups and Sticky Bars. The initial…
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21/02/2018 0

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

Posted by sanfran What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to…
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21/02/2018 0

Paper or Plastic? What Marketers Can Learn From a 12 Year Old Grocery Bagger

“Paper or plastic sir?,” a pleasant, gently assertive female voice chimed from my right side peripheral vision.  I’ve heard this phrase many times at the grocery store, completely familiar, baseline-communication, the fundamentals. “Paper or plastic” is a pure business expression. Let’s look at sheer functionality of the phrase, “Paper or plastic sir?:”  Safe introductory greeting, completely…
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20/02/2018 0

4 SEO Survival Tips for the Voice Search Revolution

Voice search isn’t a fad, and if you haven’t yet incorporated it into your 2018 SEO strategy, then you need to. Now. In 2017, there were 33 million voice search devices in circulation, with 40% of adults using them every day. In fact, Google’s voice search tool received 35 times more search queries in 2016…
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20/02/2018 0

7 Ways to Stop Burning Your AdWords Budget

Every brand wants optimum visibility in the search results. Try though they might, most fail. Because of the obvious value of appearing atop the first page of search results pages, the war to rank your homepage, landing pages and key pages of your website is furious. The competition expands relentlessly while more often than not,…
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20/02/2018 0

Google News Meta Keywords Tag Hasn’t Been Supported Since October 2017

So for the past four months or more, Google has not supported the Google News meta keywords tag. Don’t confuse this with the normal meta keywords tag… Search Engine Roundtable


20/02/2018 0

Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of our two new products, Popups and Sticky Bars. The initial…
Read more


20/02/2018 0

Credibility FLOPS: 5 Ways to Screw Your Personal Brand, 3 Steps To Boost It

Every day, we engage in critical conversations online, in person, by phone, during meetings or presentations and countless other ways. Trouble is, many smart professionals unwittingly fall victim to insipid words or phrases that undermine professional credibility and hack reputations. Words that zap occupational credibility can be found in all forms of communication, but may…
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20/02/2018 0

Google Changes Image Size Requirements for AMP articles

Google has updated their AMP help articles that changes the minimum image size requirements for AMP articles, increasing the size of the image significantly. Originally, Google asked for the image size to be a minimum of 696px wide.  The new size is a minimum of 1200px wide, almost double the width. Google also changed the…
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20/02/2018 0