Author: webdev

Become Visible on the web

Web Accessibility 101: 9 Tips from WordStream’s Web Experts

If you haven’t put much thought into web accessibility before now, there’s no better time: It is a critically important area that every marketer and business owner with a website should be prioritizing. Why? Over 57 million Americans have a disability. That means having an inaccessible website could also substantially hurt your business. But what…
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12/12/2019 0

8 Social Media Marketing Mistakes You Need to Avoid

Considering the fact that 500 million people use Instagram daily, social media marketing is one of the most effective ways to expose your business to a huge audience. Most businesses know that, but few actually excel at using social media marketing the right way. You often see in social media marketing guides that you should…
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12/12/2019 0

Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

Posted by cheryldraper It’s that time of year again. Professional development budgets are being distributed and you’re daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It’s time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You’re already well acquainted with…
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12/12/2019 0

Humans of Marketing: Erik Bowitz

Erik Bowitz, Sr. Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. He also spoke to us about his appreciation for the independent SEOs…
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11/12/2019 0

Google Secretly Rolling out NEW Image Extensions to Search Ads

Google’s ad extensions take many forms to let users chose their own way to convert from your ads. Over the years, Google’s supplemented its text ads with varied ad extensions offering additional sitelinks, addresses, phone numbers, text numbers, app deeplinks, and recently forms to help a user convert online. But as varied as Google’s ad…
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11/12/2019 0

Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify…
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11/12/2019 0

Marketing Salaries in the UK: Using Data to Grow Your Career

You’re already working with data in your day to day—it’s time to take a data-driven approach to your career.  Conductor’s Inbound Marketing Job & Salary Guide: UK takes a deep dive into the UK job market for digital marketers, using data from Indeed, Glassdoor, Payscale, and LinkedIn to determine what marketers are making where. Our…
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11/12/2019 0

Humans of Marketing: Tyler Brewer

Tyler Brewer, Senior SEO Manager at LogMeIn, spoke to us about how difficult it can be to explain the “why” of certain SEO strategies, and reminded us that it’s important to dig into the past when reporting on SEO victories. He also shared his passion for music and reading, and explained why it’s great to…
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10/12/2019 0

Your Guide to Online Reputation Management Using SEO

It’s no longer enough to be first on the SERP—you also need to make a good first impression.  Consumers value brand reputation more than ever before. That means a winning SEO strategy isn’t simply about being found—you also need to make sure your company is putting its best foot forward. With quality content that speaks…
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10/12/2019 0

Daily Search Forum Recap: December 9, 2019

Here is a recap of what happened in the search forums today… Search Engine Roundtable


10/12/2019 0

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